I am not sure why so many managers approach each day in the same way when the world just isn’t the same place. The result is organizations that have outdated or ineffective strategies to deal with today’s world, on today’s terms. They continue to do what they have always done, expecting better results. We all know the adage, “Insanity is doing the same thing, expecting different results.” If that is the case, then I have met an amazing number of insane managers.
In an economy that constantly changes a significant rate, all organizations must have a change strategy – a strategy for dealing with change to be successful and responsive. Many times we see organizations offering outdated “value” because the world has changed and they have not.
This process should not be limited to management. Employees have perspectives; they are also connected to networks. Today’s employees are now the eyes and ears of the organization. They are a critical component of a successful change strategy.
All employees should be regularly requested to share their perspectives of what they see and hear, and how it impacts the company. Creating a culture of constantly reviewing the world, the economy and workplace, to understand it and then to develop a powerful response, is now an urgent priority for management.
Here are a couple of things I suggest to the companies I work with to encourage them to clearly understand their world, their company, and how they fit with each other:
1. Identify any significant change going on in the world, economy, local environment or other area that could impact the business.
2. Assess the impact of the change. Gather input and ideas from everyone in the organization (there is no role too junior to be excluded from this process). All employees have ideas, input and connections.
3. Review your current strategy to determine if your strategy will respond to this change in a successful way; if not, brainstorm ideas for change.
4. Review all ideas for change; management then decides the right course of action (if any).
5. Share the change or response with the organization – be clear about how it impacts each employee’s work and the direction of the company.
Nothing stays the same. What makes it more urgent in today’s workplace is that the speed of information movement makes us all aware of the changes. Those who have a mechanism to assess change, related it to the organization, and quickly and nimbly respond, are those who will lead instead of follow. And to do this just takes a new attitude about how we welcome and use change.
