Step 6: Use Your Social Networks to Get Noticed
Times have changed. In the past the only way to get noticed was to respond to an ad. Now you can post your resume on the web and draw attention to your talents and to your ability to make a difference in your workplace. You have more options. But you have to use them wisely.
Use your social networks to get noticed.
Facebook
Create a “get hired” Facebook page. Set the page up to have the following:
o Core talents, interests and values as part of your bio.
o Pictures of you in the workplace, in the community and copies of letters of recommendation and commendations.
o Scan the talent-based resume as an image and add it to your albums.
o Create an album for each role that you are looking for. You may create a retail, healthcare, or some other focus. Create a specific photo album that profiles you, your resume, your attributes, your interests, and your impact.
o Identify companies that you wish to work for. Join their fan pages. Friend their employees and management.
o Join other fan clubs related to job seeking, talent, performance or related to the industries or jobs you are seeking.
o Maintain the integrity of your job seeking site to ensure you are perceived as professional and a good fit for the job.
o Disable the ability of others to tag you in pictures.
o Share this address with your serious job prospects.
Remember: This is NOT your social site. This site’s only focus is to present your employability, fit and value to the workplace.
Twitter
Twitter and its ability to connect quickly and informally is a new and powerful job-sourcing tool.
Create a twitter account for you job seeking. Name it appropriately.
o Learn the hash and @ codes of jobs you are interested in.
o Search for and add hiring managers, HR professionals, entrepreneurs, roles that match roles you are looking for (nurses, health care, engineer, retail associate, accountant), associations, managers, etc.
o Send out daily talent comment. Example: seeking accounting role; detail-focused; strong performer; value-focused. Develop a weekly series of 4 or 5 tweets that show off your talents and ability to add value.
o Ask networks to forward your info to their networks.
LinkedIn
Create a LinkedIn account. Join all groups that support your current role, anticipated future role or industry that you are targeting.
o Create strong profile that highlights impact, not just experience. Include your talents and passions in your profile.
o Start regular discussions in your target groups. Ask what members of the groups look for in their employees. Use the terminology to better understand how to assess your fit and how to connect with serious hiring managers.
o Post your interest in getting hired and identify the specific attributes you feel the group would be interested in.
o Stay connected to your groups, add topics to discuss, add responses and build a professional rapport with your groups’ members. These may turn into lead in the future as they have seen your perspectives, attitudes and aptitudes.
In the age of connection use your connections wisely to let the world know your talents, interests and the jobs that are a good fit for you. Many people get hired this way.









