What do your employees say about you? Are you on the naughty or nice list? And you can believe that if your employees think it, they say it – they text, Tweet, post and e-mail. The world now knows what it is like to work for you. It is now one of your best (or worst) marketing tools.

When an organization builds an employee-focused workplace brand (and to be customer-focused you must first be employee-focused), it creates a workplace that attracts and retains the best employees. Employees who feel cared for, treated fairly, are challenged, developed and appreciated, out-perform others. Once hired these employees stay. And when job seekers know you trust, value and appreciate your employees, they apply – this gives you the choice needed to be able to hire the right employee. The opposite is true for those without a powerful workplace brand.

So how “employee-focused” is your workplace?

Chapter 1 in my book, Fire Up! Your Employees and Smoke Your Competition introduces the 10 components of an employee-focused workplace. I offer this chapter as one of my free chapter downloads so click here to see my list and then assess how well you respond.

Employees talk. Help them become your best marketing by treating them with care, value and dignity, ideally the same way you treat people at home. People are your greatest assets – at work and at home.