Top performers are the key to building customer loyalty, and customer loyalty is the driver of company profitability. Your people drive your profits. You need the best people – those who are good at what they do, passionate about doing and believe in your compelling and clear purpose. All company success starts with exceptional people.

And people talk. So, what is the word on the street about your business? Is it a great place to work? Do only the best work there? Are employees encouraged to be their best and do great things? Or, are you known as being difficult to work for, don’t value your employees and don’t move the world for your customers?

Your brand, your image, your impression – what do you create and why should anyone work for you?
“Once an organization earns a reputation for rewarding excellence and rejecting mediocrity, it can become a magnet for top performers.” This quote from Christopher Gergen and Gregg Vanourek shares some critical wisdom – when you commit to excellence and greatness, you attract it. Build a great employee-focused workplace and the best people will come.

Check in on the follow areas of your business and determine if greatness is what guides your approach:
1. Do you have a clear and compelling vision that employees and customers can believe in and rally around?
2. Do you hire people based on their talents, passions and commitment to greatness?
3. Do you provide opportunities for your employees to constantly learn, develop and improve?
4. Do you stay in constant contact with your employees, dialoging about challenges, sharing successes and coaching performance?
5. Do you share performance expectations, so every employee knows what is expected, and that all employees are fully accountable for their value contribution?
6. Do you build a culture that employees feel important, supported, cared for, listened to and most of all, appreciated.

So, what does the world know of your business and culture? Do the exceptional employees find you, and once hired, stay because of what you do and how you do it?

You build your company’s workplace brand everyday. Commit to becoming the employer of choice and build a culture that supports it. This attracts the best employees, who inspire customer loyalty, which drives the bottom line. It starts with employees. And it is true, build it (a great workplace culture) and the best (employees) will come.

Please pass this on to someone who can benefit from it, and contact me to help you create a powerful employee-focused workplace culture that attracts and retains the best employees.