Posts Tagged ‘employee motivation’

You Are Not The Only Game In Town

Saturday, August 14th, 2010

Remember the soup nazi in the Jerry Seinfeld television series? His soups were so good that he could dictate who he would serve and who he would send away. He owned that market. He didn’t have to listen to what his customers said – they bought what he sold.

Fast forward to 2008. General Motors, Ford, Chrysler were making cars that few were buying. An economic recession reminded them that the products they make must meet the needs, values and interests of those they hope to sell to. So if you don’t want to make a car that gets exceptional gas mileage, includes the extra safety features important to your customers, or carries a cost that is prohibitive, then customers will go elsewhere. And they did.

In the August 13, 2010 New York Times article, “Detroit Goes From Gloom to Economic Bright Spot,” writer Bill Vlasic stated, “Detroit has vowed to change before, slimming down when sales slumped or pouring resources into vehicle quality to catch up to foreign competitors. Many auto analysts say the current makeover has a more permanent feel, largely learned from the near-death experience of last year’s bankruptcies at G.M. and Chrysler.”

This is just one industry where customer disconnect and management hubris sent the large players falling. What matters most are the lessons learned; here are several of the most important:

1. In a connected world, you are never the only game in town.
2. Always know your customers – what they want, need and value.
3. You earn the privilege of serving your customers by knowing them well, responding in an exceptional way, and by standing behind your product or service.
4. To be retained, employees must add value and make a difference; there is no right to employment – it must be earned.
5. Strip the excesses from the business – run lean, efficient and effectively.
6. Develop a “here today, here tomorrow” mentality; be strategic.

In today’s world, a company must stay connected its employees and customers, and all products or services must be responsive and responsible. We are rarely the only game in town. That is okay – it forces us to improve our game and constantly focus on greatness.

Please forward this to someone who can benefit from it and contact me to help you activate your employees to create sustainable value for your customers and organization.

What You Say And How You Say It

Saturday, July 31st, 2010

In today’s economy, your employees are face-to-face with your customers. This means you have to wisely hire or promote employees who are a good fit for their jobs. And to me, good fit means:

o The employee is good at what the job requires; he has the talents and natural abilities and is capable and competent in the job.
o The employee likes doing the job; the job is well aligned to his interests and passions.

So, if you do a great job hiring the right employee who has the right combination of talents and passions, and you customize the job to create a strong emotional connection and investment in the job, you have now invested significantly in your employee. This employee is a critical component of your team, your service response and your ability to be profitable. The employee is a treasured asset of the organization.

And then the employee does something completely human like screw up an order or loose his cool with a customer. And you deliver your outrage and anger in your feedback by yelling, accusing and punishing the employee.

Stop. Isn’t this a valued member of your team? Shouldn’t you use the moment of non-performance as a time to focus on performance improvement and support?

Today’s managers must be coaches. Their jobs are to find the right talent, activate it to great performance, provide continual feedback to improve when needed, celebrate when performance and effort is outstanding, and to amplify the personal connection to performance. The better the personal contact between manager and employee, the greater the performance.

So the next time your employee needs feedback, do the following:
1. Start with a positive comment; win the employee into a discussion.
2. Describe the behaviors needing improvement or applause; allow the employee to corroborate facts and share perspectives.
3. Describe the impact and consequences of the behavior; find the “hook” that will encourage the employee to change something unproductive or continue something productive.
4. Create a plan; allow the employee to create and own a solution.
5. End with a positive comment; ensure the employee feels valued and sees the coaching (feedback) as a win-win event.

Not only are these five steps effective in changing behavior and improving the personal connection with employees, but they work great at home. Feedback done well is powerful. So watch both what you say, and how you say it.

Contact me to help you learn how to attract, hire and retain the best employees.

A New Way To Staff Your Workplace

Sunday, July 25th, 2010

The tendency by many organizations in the recession was to reduce head count but maintain the same responsibilities, now with a smaller workforce. The surviving employees were now saddled with responsibilities that did not match their talents, strengths or passions. They feel overwhelmed, underappreciated and undervalued. This disengages your best employees. And, as recent surveys indicate, these same employees are now unhappy with their work and indicate that as times improve, they will look to change jobs.

So consider this. Look at the roles and responsibilities in the organization that must be done by the core, fulltime staff. Then determine all other roles and responsibilities that can be hosted by flexible free agents – outsourced by people who are as talented about the particular role as your full time employees are in their roles. Flexible free agents are those who do a particular task for many companies – on a part-time basis. Think of flexible free agents as the half step between a fulltime employee and an entrepreneur. Many have been laid off from their roles and have strung several part-time, task-specific roles together to invent a new job. This creates a new and valuable type of contract employee in today’s workplace.

So, back to your workplace. Some roles are so core to the business that it is important to have them staffed by fulltime employees. Some roles can be done on a part-time or temporary basis by someone who is exceptional at the task (flexible free agents). This way, free agents are hired only when needed, do not incur additional overhead, and are extremely productive. This allows the full time employee to stay more focused on their critical responsibilities – those that drive greater customer loyalty, drive greater results or increase efficiencies.

Here are two examples:

Surveying customers is a critical responsibility of every organization; it is important that your organization always know what your customers think and feel. Though critical, it can easily be outsourced to survey organizations or to flexible free agents who specialize in this work for your industry. You need the information; you don’t need to gather the information.

Creating an employee handbook, a company intranet, or a company newsletter are all tasks that improve the quality of the work life but can be easily outsourced to allow your talented fulltime employees to stay focused on customer service and profit-generating tasks.

So what are the fixed roles for your organization? What roles can be flexible? You don’t need to hire full time employees for every role. Hire fulltime when the role requires it. Otherwise, use flexible free agents.

Please forward this to someone who can benefit from it, and contact me to help introduce how to maximize your employees’ performance.

Two Great Questions To Get Your Employees Thinking

Friday, July 16th, 2010

Most employees are great about showing up on time every day. Significantly fewer show up fully present – ready to make a difference with customers and the business. Many employees don’t pack their brains when they pack their lunches because many managers don’t ask their employees to think at work.

Sixty-five percent of employees do just enough not to get fired, according to statistics presented in Marcus Buckingham’s book, First Break All the Rules. His work with the Gallup Organization looked to define what degree employees are thinking and engaged in the workplace. This means more than half of employees don’t actively think their way through the day – they just follow the rules, do what they are told and little more.

Most managers do not take advantage of the thinking power of their employees. They seem content to have their employees simply do their jobs; they do not actively tap into their ideas, thinking and creativity. This wastes one of the most significant assets of the organization – the intellectual capital – the thinking power of the employee.

So how do you get an employee to think? Get in the habit of asking every employee these two questions every day:

1. “What if…?”
2. “What are two ways to …?”

Here are some examples:
• What if we allow employees to work more flexible hours, what would that do to performance?
• What if we eliminated two of our products or services; what would the impact be on customers?

• What are two ways to improve our marketing to our customers?
• What are two ways to attract great candidates to our company using social networking?

The format of the question isn’t as important as the discipline to constantly ask employees what they think. Tap into the resources you fund every week with your payroll. You paid for their thinking, now get what you paid for.