I was on a Southwest Airlines flight last week. One of the flight attendants had great one-liners, an amazing singing voice and outrageous and entertaining lyrics; she raised the quality of the service event. And why not? If it could be ordinary or extraordinary, why do ordinary?
I was recently at a Starbucks. I watched as one of the staff danced around the store to some really upbeat and fun music, handing out samples of this week’s coffee. It was fun and completely extraordinary.
I was at a great Italian bakery this week – artisan bread and pastries that are incredible. Yum! I asked about one pastry I did not recognize. The woman behind the counter took it off the plate, cut it into pieces and offered one to me and to the others in line, then told us with great passion how it was made. Extraordinary.
I was talking to colleague whose child has an amazing teacher. As they study geography, this teacher brings in authentic food, plays the country’s music and introduces some of the language. The kids are captivated and interested. They learn. Extraordinary.
Notice that I did not bring up the ordinary events – I don’t remember them. They are bland, boring and leave no impression. If you want to get noticed in the workplace, you have to do something “extraordinary.” If you blend and are boring, you lose. Your business loses. No one remembers. They expect you to get it right; what they don’t expect is that you do some form of Wow! They remember the Wow.
The employees in the above situations chose to do extraordinary things. In fact, they did far more and far better than anything management could have suggested. They chose to make the service event personal, engaging and extraordinary. They chose to show up, step up and stand out. Doing the extraordinary is rarely about spending more; it is almost always about contributing greater effort, creativity, interest or passion. It is about choice.
Management can inspire employee greatness when they define the outcome (“do extraordinary things for our customers”) but not the steps to achieve it. Micromanaging the response takes all the life, energy, and “extraordinaryness” out of it – and stops employees from thinking through (and having some fun in) their workday. Hire the right employees then have them go impress your customers. Don’t impose limits – create expectations.
