You just don’t know what your employees and customers are thinking if you don’t stay in constant contact with them; you need what they know to be successful and to drive greater results. And staying in touch is good, but staying in constant contact is better.
In an earlier blog post, author Seth Godin suggested that we end the annual reviews, big sales meetings and other large events, and instead, move to “frequent cheap communication” – that is, constant meaningful contact.
Let’s see the value of this in the workplace.
Constant contact (communication) with employees provides:
1. A venue for providing feedback to reward exceptional performance and to correct problem performance.
2. A connection to employees’ ideas, social connections and thoughts to drive business opportunities.
3. The ability to relate to employees as people – that critical personal connection that drives loyalty and inspires performance.
Constant contact with customers provides:
1. The venue to ask meaningful questions about service levels, needs, values and expectations.
2. The ability to assess new products, services and ideas before they are fully invested in or initiated.
3. The ability to relate to customers as people – that critical personal connection that inspires loyalty.
Remember that communication is the method to move today’s enormous amounts of information. It is less effective if delayed until a major event. It is most effective in the personal one-on-one connection that happens regularly, clearly and intentionally.
Is it a requirement of your culture to stay connected to your customers?
Is it part of your management and leadership style to stay connected to your employees?
In today’s instant information age, check in on the frequency that you stay in touch. Constantly ask what your employees and customers think. Then get good at listening and using what they tell you.
For more information on connecting to and inspiring employees, check out Fire Up! Your Employees and Smoke Your Competition, and other tools at www.LiveFiredUp.com.
