“If you want to be creative in your company, your career, your life, all it takes is one easy step… the extra one. When you encounter a familiar plan, you just ask one question: What ELSE could we do?” Dale Dauten

Your organization needs you to be great; good doesn’t cut it. Good organizations quickly fade to poor ones. Great organizations continually improve, hunt for opportunities, survive recessions and build customer loyalty. They do this because they commit to a culture of “one more thing” – of doing the extras. And which type of organization do you want to be part of?

Let’s talk about customers. One more thing is the one extra, additional, or “and then some” response you provide in your service.

Customers expect you to get their order right – even good companies do this. But great companies get it right AND do “one more thing” to get the customer’s attention and win the customer’s loyalty. Down in Louisiana they call it lagniappe, that little extra to make a customer feel special.

Take action: What is one EXTRA that you can start to do to make a difference in your organization? What extras can your organization do to make it stand out and get noticed? How will you help them do this?