In an economy that constantly changes a significant rate, all organizations must have a change strategy – a strategy for dealing with change to be successful and responsive. Many times we see organizations offering outdated “value” because the world has changed and they have not.

This process should not be limited to management. Employees have perspectives; they are also connected to networks. Today’s employees are now the eyes and ears of the organization. They are a critical component of a successful change strategy.

All employees should be regularly requested to share their perspectives of what they see and hear, and how it impacts the company. Creating a culture of constantly reviewing the world, the economy and workplace, to understand it and then to develop a powerful response, is now an urgent priority for management.

Here are a couple of things I suggest to the companies I work with to encourage them to clearly understand their world, their company, and how they fit with each other:
1. Identify any significant change going on in the world, economy, local environment or other area that could impact the business.
2. Assess the impact of the change. Gather input and ideas from everyone in the organization (there is no role too junior to be excluded from this process). All employees have ideas, input and connections.
3. Review your current strategy to determine if your strategy will respond to this change in a successful way; if not, brainstorm ideas for change.
4. Review all ideas for change; management then decides the right course of action (if any).
5. Share the change or response with the organization – be clear about how it impacts each employee’s work and the direction of the company.

Nothing stays the same. What makes it more urgent in today’s workplace is that the speed of information movement makes us all aware of the changes. Those who have a mechanism to assess change, related it to the organization, and quickly and nimbly respond, are those who will lead instead of follow. And to do this just takes a new attitude about how we welcome and use change.

So many of us run our lives like this. In a world that constantly changes, it is critical for all of us to constantly consider reinventing and updating. Sometimes small gradual changes can keep us current; sometimes our changes need to be more significant. This is particularly critical when it comes to the workplace.

In a recent AARP article titled, “Brand New Me,” writer Andrew Reiner reminds us that it is more difficult for older people to get hired – not because they aren’t equally talented and passionate about what work needs to be done – but because their approach to finding work is outdated and disconnected from today’s more social media approaches. They have not reinvented a more current approach to getting connected to those who do the hiring.

I spend much of my time coaching and teaching organizations in how to attract, hire and retain A-level talent. The most striking conversation I generally need to have with all senior and manager levels is that there is no longer a direct correlation between prior work experience and new employee effectiveness and success. Previous experience is a valid consideration, though for most organizations it is the only attribute they assess when considering a new job candidate. Instead, what leads to greater performance and success in today’s intellectual workplace are employees who are intrinsically good at what their jobs require and have some degree of interest in doing them.

As much of today’s workers are now in front of customers instead of hidden behind machines as in the industrial age, today’s employees impact the organization’s brand with every contact – on the phone, on the web and face-to-face. Organizations who have reinvented their hiring process now hire more selectively for talent and fit. They reject the skill and experience resume because its format doesn’t share meaningful hiring information; they now insist on a talent or behavioral-based resume. They host powerful and effective talent-based interviews. They commit to knowing more about their candidates before they consider bringing them into their organization. They know in today’s tight economic times that they must get more done with less, and they expect a greater return on their payroll dollar investment. They have reinvented what they need in each role, how to source it and how to interview for it. Great organizations are always ready to reinvent.

What in your business needs reinvention? What in your business looks like my friend’s living room furniture – outdated, uncomfortable and needing an update? What is the impact to the bottom line of not updating or developing a workplace culture that stays current and is ready to reinvent?

Contact me for help learn how to reinvent your best workforce, and check out more resources at www.LiveFiredUp.com. Please forward this to someone who will benefit from it.

What had me thinking about mushrooms is a program I have been presenting to companies on workplace culture – and how it inspires or destroys exceptional employee performance.

Most organizations, particularly in the recession, have reverted back to the mushroom culture – the culture of keeping employees in the dark and feeding them half-truths. Think how dangerous this is to performance, customer loyalty, employee loyalty and business sustainability.

In a highly connected workplace, employees need constant clear contact from management – to keep things focused and to successfully manage the information employees encounter during the day. In the absence of clear communication from management, employees fill in the details with supposition, hearsay and misinformation. Limiting information in today’s workplace is the same as taking away manufacturing employees’ equipment and still holding them responsible for their work.

So, in a challenging economy, it time to reassess whether you have a mushroom or an open-air culture:

1. Is there a constant flow of information from management to employees? This could be in the form of a weekly e-mail, post on an intranet or even a recorded call.

2. Is there an easy and effective flow of information from employees to management? Is it easy for employees to share what they hear, think about and are concerned with? This could be an idea center on the intranet, a special management e-mail site for ideas or comments or other idea centers.

3. Is every effort made to keep the organization aware and focused on events that affect the strategy, direction and business purpose? Constant repetition of the mission statement, key strategic objectives, customer service slogans, etc. helps employees stay aware of what is important among the significant distractions they encounter each day.

When we find ourselves in new or challenging territory, we frequently share less of what we know and think; we play our hand close to the vest. As we do this, our employees do not know how to respond. They need our guidance and constant communication to help them stay focused and to navigate a changing workplace. The best ideas for responding to any challenging or constantly changing environment do not come from being kept in the dark. We all work better when we love where we work.

Please contact me to help you develop a powerful employee-focused workplace culture. Be sure to forward this to someone who can benefit from it.

1. Don’t hire someone who is currently unemployed – they are that way because they are unemployable.
2. Tell your current employees they are lucky to have a job – this encourages them to work harder.
3. My favorite – and what I want to talk about: Don’t hire people who are overqualified – they will just leave when times improve.

Though a person may have qualifications in excess of what a specific job currently requires, it is the future potential that should also be considered. No job remains static. Today’s responsibilities are quickly outdated by changes brought on by competition, technology, social trends and other variables. The greater impact and performance an employee can bring to an organization the better. Hiring is not just for today – it also for the future.

Today’s best employees are not those who just show up and do the defined job. Today’s best employees use their talents, strengths and perspectives to continually look for opportunities and areas to augment the business and its success. Employees who have more qualifications, and are coached to use these qualifications in addition to their regular jobs, help the organization become more competitive, more responsive and more creative. Consider changing the term overqualified to “significantly qualified.” How can a significantly qualified candidate add value for your organization? Shouldn’t you always look to have the best talent for your organization?

Consider: A previous sales manager is now hired for a customer service role. In addition to handling the role well as defined, he/she could also:

o Redefine the service standards and host departmental training.
o Initiate a needed and yet to be implement customer survey process.
o Mentor other employees in more significant service responses.

It is management’s responsibility to keep this capable employee focused on reaching for greater
performance – to understand the employee’s other qualifications and find ways to connect him making a difference using his best talents and strengths.

Not taking advantage of the best person for the job – even “overqualified” – is like selecting a cheaper quality used car when a better car is available for the same money. For the same money you can dramatically improve your experience. For the same money you get the job done and bring in someone capable of helping you grow in areas that you may have never considered. For the same money, you expand the performance capacity of your team. This doesn’t mean that anyone who is overqualified is a fit – nor anyone who is overqualified is not a fit. It just means consider everyone who can make the most significant difference.

Remember you are investing in your people. Consider each candidate for both current and future impact. Hiring is both for performance AND potential.

Please forward this to someone who can benefit from it and contact me to help you learn how to use talent-based hiring to bring in the best talent.

Fast forward to 2008. General Motors, Ford, Chrysler were making cars that few were buying. An economic recession reminded them that the products they make must meet the needs, values and interests of those they hope to sell to. So if you don’t want to make a car that gets exceptional gas mileage, includes the extra safety features important to your customers, or carries a cost that is prohibitive, then customers will go elsewhere. And they did.

In the August 13, 2010 New York Times article, “Detroit Goes From Gloom to Economic Bright Spot,” writer Bill Vlasic stated, “Detroit has vowed to change before, slimming down when sales slumped or pouring resources into vehicle quality to catch up to foreign competitors. Many auto analysts say the current makeover has a more permanent feel, largely learned from the near-death experience of last year’s bankruptcies at G.M. and Chrysler.”

This is just one industry where customer disconnect and management hubris sent the large players falling. What matters most are the lessons learned; here are several of the most important:

1. In a connected world, you are never the only game in town.
2. Always know your customers – what they want, need and value.
3. You earn the privilege of serving your customers by knowing them well, responding in an exceptional way, and by standing behind your product or service.
4. To be retained, employees must add value and make a difference; there is no right to employment – it must be earned.
5. Strip the excesses from the business – run lean, efficient and effectively.
6. Develop a “here today, here tomorrow” mentality; be strategic.

In today’s world, a company must stay connected its employees and customers, and all products or services must be responsive and responsible. We are rarely the only game in town. That is okay – it forces us to improve our game and constantly focus on greatness.

Please forward this to someone who can benefit from it and contact me to help you activate your employees to create sustainable value for your customers and organization.

Best regards,
Jay Forte

Please forward this to someone who will benefit from it and contact me to help you reactivate the performance power of your people.

Suzan Colon shares in her great book, Cherries in Winter, the stories of how her family has weathered tough times, and how these responses are meaningful in helping us stay focused, healthy and confident in our period of uncertainty and change. Her grandmother used the phrase, “broke, but not poor.” Broke meaning times are tough now – but this is temporary. Poor refers to something more permanent. It was her way of saying “we’ll do what it takes to get by, then we’ll get better.” Realistic and optimistic. Wisdom for real life.

Tough times remind us that all things come and go, increase and diminish. So in the down times, what are your traditions or techniques to raise your spirits and keep you sane, healthy and appreciating life? What stories and wisdom do your older relatives share about how to weather tough times and retain your appreciation for what you have and who you are?

Here are tips from seniors who have learned how to be “broke, but not poor:”
1. Spend just a little on a treat every now and then. Make it a celebration.

2. Share what you have. It connects you at a deeper level and helps remind others to do the same.

3. Redefine value as experiences instead of things. Make a point of socializing more with friends and family. Share stories.

4. Say thank you more. It helps you see what you have instead of what you don’t have.

5. Get up and get moving each day. Start each day with a clear purpose and a personal sense of value.

History does seem to repeat itself. Some of its greatest lessons are still meaningful for us today. Many of our older relatives have weathered storms significantly more difficult than today’s. Their wisdom is timeless and guidance is priceless. Most times we don’t need to reinvent things – we just need to check in with those who have had experience with handling life on life’s terms.

Please pass this on to someone who can benefit from it.

The Global Workforce Study (conducted by the global professional services company Towers Watson) – a biennial survey of employee attitudes and workplace trends – confirms that the recession has changed the way U.S. employees view their work. In the past, job opportunity, relationship with management and development drove employee performance and loyalty. Today, employees just want job security.

As summarized in The Last Word column by John Hollon in the April 2010 issue of Workforce Management Magazine, “(The survey) paints a picture of an American workforce that is hunkered down, risk-averse and hanging on as long as they can – until, they hope they can afford to retire.”

So I have to ask. What happens to our businesses if we allow employees to hunker down? Isn’t our success built into the clever, wise, risk-taking employee responses that invent, grow and create the next generation of products and services?

Your new challenge is to find ways to help your employees get their mojo back and get out of hibernation mode. Here are some ideas:
1. Reconnect with employees. Increase your presence, communication and responsiveness with employees. Be more available.
2. Clearly define or redefine the focus of the business. Be sure all emloyees are aware of their expectations.
3. Build in more fun. Tough times require a different response. Commit to more fun and a more personal workplace.
4. Deal up front with issues. Host a monthly meeting to bring challenging and troubling national, local and personal issues up; ignoring reality stalls employee performance.
5. Ask employees what they need to help re-energize and reactivate their performance.

Today’s managers are required to deal with more human and emotional employee issues – because they impact performance. Use the resources presented in www.LiveFiredUp.com to help you learn how to manage in an intellectual age, help employees overcome their fears of an unstable economy, and get them back to working in a way that builds a stronger company and economy.

Please pass this on to someone who will benefit from it.

Great companies didn’t waste a minute complaining about the recession. They saw things had changed, regrouped and rebuilt a new strategy for a changed world. They said to their employees, “We need more ideas – keep the ideas coming.”

These companies have learned to be optimistic – they see challenge as a good thing – as an opportunity to improve and invent. They are not afraid of change. They know their strengths and play to them. They rely on their employees and customers to feed them meaningful information; they stay connected to their world to know the facts. They use this information to constantly create opportunities to be successful. It is how they run their businesses.

I have been traveling a lot lately working with trade associations and companies to help them relearn how to hunt for opportunities. In good times, you hunt less effectively – you hunt better when you are hungry. Today’s recession is a great time to relearn how to think more cleverly about your business.

So over the next couple of weeks, I’ll share some of my coaching and insights.

I have assembled recommendations in a new on-line download titled The Hunt for Opportunities Success Manual. You can find it in the products section of www.LiveFiredUp.com. Also, I have added the Hunt for Opportunities link to provide information, articles, an idea center and other resources to relearn how to find, create and implement high-value opportunities, regardless of the economy. Great for you and for your employees.

Next Tuesday, I’ll present one of the steps – how to assess your company strategically – so you can play to your strengths. This is the source of some of your greatest opportunities.

Until then, check out the Hunt for Opportunities link and help your employees focus on seeing opportunities to be successful instead of dwelling on the difficulty of a challenging economy. Happy Hunting.